The 3 things that matter
Head, heart and hands. The three elements every business message needs: logic, emotion and a clear call to action. Simplicity that sticks.
Read More →Blogs
Eating more dog food
Eat your own dog food. Fix upstream problems instead of patching downstream symptoms. Practice what you preach and your business gets stronger.
Read More →A million bricks (versus one mansion)
Stop laying bricks for a million different houses. Focus, consistency and why building one thing properly beats spreading yourself impossibly thin.
Read More →Surfing the Network Effect
Long-term thinking creates network effects. Each piece of your story amplifies the others. Build consistently and suddenly you are surfing momentum.
Read More →The Velvet Magnet
Be explicit about who you do not serve and you attract the people you do. The velvet rope principle and why clarity is magnetic.
Read More →Memory and emotion
Emotion makes memories stick. Why effective business stories trigger real feeling. Surprise, pride, guilt or sadness. Emotion is your secret weapon.
Read More →The virtuous circle
Happy clients create testimonials that fuel growth. Jim Collins' flywheel applied to business storytelling. Good work becomes your best marketing.
Read More →The simple guarantee
Only invoice happy clients. A twenty-five year guarantee that forced focus on great work over quick sales. Do great work for great clients.
Read More →Strategic use of the F-Word
One word changed everything. Using language strategically to filter out wrong-fit clients and attract the right ones. Solve upstream, not downstream.
Read More →The Fish hook and the Question Mark
Job titles matter more than you think. Rapid promotion, the value of being able to write well, and seeing business from the inside out.
Read More →Survivorship Bias
Why twenty thousand plays feels both big and tiny. Survivorship bias, why we abandon strategies too soon, and the graveyard of failed podcasts.
Read More →To Know And Not To Do
The world surrenders to the person who acts. A lesson learned ten times over. Knowing something is not enough. You have to actually do it.
Read More →Simplicity Sells
Confused people never buy. Why simplicity wins in business communication. Sorry for the long letter. I did not have time to write a short one.
Read More →